Strategy Consulting · flowegrows.com
I help Shopify brands unlock profitable growth — combining 10 years in-house and 7 years consulting — 17 years of total experience across merchandising, category management, and marketing — with a sharp eye on the P&L and the operator's lens of a founder who's built it herself.
Operator experience · Founder instincts · MBA rigor · flowegrows.com
About Jennie
10 years in-house. 7 years consulting. 17 years total sitting in the rooms where assortments were built, pricing was stress-tested, and P&Ls were defended in front of finance teams. I sit at the intersection of brand strategy and financial rigor — which means I don't just think about what sounds good, I think about what the numbers can support.
Then I built my own brand. Kila Siku — artisan-made leather bags from upcycled materials, ethically handcrafted in India — taught me everything founders actually face on Shopify from scratch.
Corporate rigor + founder grit + UCLA Anderson MBA. That's what I bring to every engagement at Flowe Grows.
17 years of experience distilled into clear, opinionated direction. Clear-eyed, conviction-led direction — I tell you what to do, why, and in what order, with the financial case to back it up.
From customer acquisition to lifetime value, I build growth strategies that compound — using every DTC channel to deepen relationships, not just drive one-time transactions.
The bridge between brand vision and the P&L. Every recommendation I make is grounded in what the numbers can support — because a great idea that kills your margin isn't a great idea.
I don't think like a consultant — I think like a founder. I've built my own brand on Shopify from scratch, so when I give advice, it comes from someone who's lived the same decisions you're facing.
What Flowe Grows Does
For brands at an inflection point — new markets, fundraising prep, channel expansion, or competitive repositioning. Profitability and brand story come first. Every strategic recommendation is built on what the numbers can support and what your brand stands for — not just what's trending.
End-to-end Shopify growth for brands doing $500K–$25M — store architecture, conversion optimization, subscription models, and retention mechanics. I put a premium on lifetime value and use every direct-to-customer storytelling channel (email, SMS, social, loyalty, packaging) to build relationships that compound. Profitability isn't an afterthought — it's the goal from day one.
This is where I go deep. I analyze your line to find the white space — the gaps your assortment isn't filling but your customer is ready for. That might mean jumping on a speed-to-market trend before your competitors do, or resurfacing a best seller that quietly slipped through the cracks and deserves another run. Grounded in 10 years of doing this inside major brands: pricing architecture, inventory planning, and the instinct to know what to cut, what to double down on, and what's missing entirely.
The Flowe Grows Method
I don't believe in strategies that live in decks. Every recommendation I make is something I could execute myself — because I have. I've built Shopify stores, run marketing budgets, managed vendor negotiations.
I work with a limited number of clients so the work is actually mine — not delegated to a junior team.
Live Case Study
My own brand, Kila Siku, is a living lab for everything I advise on. When I talk about what works, it's because I'm running the experiment in real time.
A focused 45-minute conversation about where your brand is, where you want it to go, and what's in the way. No pitch — just listening.
I'll review your Shopify data, marketing performance, assortment, and financials to find the real leverage points — not just the obvious ones.
A clear, prioritized plan with the "why" behind every recommendation and a realistic sense of what it takes to execute.
Many clients stay on for monthly advisory retainers — a strategic thought partner for real problems, fast.
Who Flowe Grows Works With
I'm best matched with founders and marketing leaders who are past the scrappy phase and ready to make deliberate, data-informed moves.
$500K–$25M in revenue, navigating the gap between scrappy startup and scaled operator. You need strategy, not just tactics.
Sustainable, ethical, social impact brands who need help monetizing what makes them different without compromising it.
New product lines, wholesale, fundraising, or margin pressure. Moments where the right strategic call matters most.
Let's Connect
Flowe Grows takes on a small number of new clients each quarter. Fill out the form and Jennie will be in touch within 48 hours.